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In those sport shoes categories and price points where both adidas and Reebok are strongest, i.
K Middle East, said, "At Reebok we believe in incorporating creativity and innovation in all aspects of our business - designs, features, colours to creating or associating with a new evolving fitness regime.
We are extremely glad that global brands like Reebok are taking keen interest in fitness related programs that not only are in sync with the brands global alignment but also create the right exposure for brands among its key audience.