We are extremely glad that global brands like Reebok are taking keen interest in fitness related programs that not only are in sync with the brands global alignment but also create the right exposure for brands among its key audience.
As part of the tie-up, Reebok will provide Fitness O2 with training kits and a range of sports equipment products.
Reebok is intent today on replicating in foreign markets its phenomenal domestic success in the athletic footwear industry.
Reebok has enjoyed exciting growth in the U.S., with revenue growing from $12 million in 1983 to $2.16 billion in 1990, and with continued strong growth expected.
Partly due to our structural weaknesses during Reebok's hypergrowth, we quickly achieved significant penetration of international markets--basically, it was success by default.
Today, with a solid management infrastructure in place domestically and abroad, Reebok's growth is quickening again.
That only happens in an environment in which freedom of expression is encouraged, as it is very clearly at Reebok.
At Reebok, we believe in centralized finance, production, and research and development--but definitely not marketing.
is No.1 in major offshore markets like the U.K., France, Canada, Spain, Sweden, Australia, Hong Kong, Colombia, Singapore, New Zealand, and Malaysia.