The claim here is that these relaxers
are less damaging to hair because of their selectivity to disulfide bonds.
Although chemical processes such as relaxers
have the preponderance to create damage, the benefit of producing straight hair entices ethnic hair consumers into buying these products.
Meanwhile, P&G's leading general market Pantene line has also entered the relaxer
The low pH conditioner acts as a shield to prevent direct contact between the relaxer
and previously relaxed hair fibers.
The company's Organic Root Stimulator, which has become the nation's top-selling hair relaxer
kit, is lye-free and fortified with olive oil and other ingredients designed to protect hair from damage.
4 position with a 31% increase while Lusters Products Inc.'s Pink Smooth Touch relaxer
kits achieved growth of nearly 32% to become the seventh-ranked brand.
Prior to testing, tresses of African-American hair (4) were relaxed once with a standard relaxer
and then treated with a standard shampoo base, SH-SL-1 (see p.
The new Creme of Nature No-Lye Relaxer
, for example, is made with certified organic coconut oil and sunflower oil.
Not to be outdone, Colomer USA has launched African Pride Miracle Deep Conditioning No Lye Relaxer
System to address the problems that are said to matter most to women of color--damage, dryness and irritation.
Colomer is the first company within the ethnic hair care category to add exclusive natural additives to its hair relaxer
lines, Tollerson says.
The revised Creme of Nature shampoos and conditioners have added organic kiwi, citrus, red clover and lemongrass, while the new Creme of Nature Nourishing relaxer
system includes organic coconut oil, which is added by consumers immediately before they relax their hair.
* Johnson Products Company announced it will restage its Gentle Treatment No Lye conditioning creme relaxer
this month, which coincides with the company's 20th anniversary, and introduce Ultra Sheen line extensions.