sales force automation


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Sales Force Automation

(business)
(Sales Automation, SFA, SFFA, Sales & Field Force Automation) Software to support sales reps. The software gives sales representitives access to contacts, appointments and e-mail. It is likely to be integrated with Customer Relationship Management systems and Opportunity Management Systems.

sales force automation

Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. When sales functions are integrated with marketing and customer service, it is known as "customer relationship management" (see CRM).
References in periodicals archive ?
When asked if a PDA would assist the sales force, 82% thought that it would drive field usage of CRM and sales force automation systems and 91% thought that it would become an important sales tool.
JustEnough's Mobile Sales Force Automation solution was truly built with the effectiveness of the sale representative/account manager in mind.
Recently, Entellium won its third consecutive Market Leader Award for Sales Force Automation from CRM magazine.
Fully integrated with QAD Sales Force Automation, QAD Marketing Automation ensures that leads get fast attention to become sales.
Entellium has won several industry awards for innovation in usability, and was recently recognized by Forrester Research for top scores in Usability and Cost among leading CRM providers (The Forrester Wave: Hosted Sales Force Automation, Q1 2005(1)).
The MUNZING Group replaces "Home-Grown" Sales Force Automation solution with C2CRM to provide company-wide standardization, customer segmentation, accurate sample tracking and enhanced sales efficiencies
Entellium eSalesForce, a complete sales force automation solution, consisting of the full-featured hosted "desktop" application and the mobile solution, is available starting at $75 per month per user.