sales force automation


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Sales Force Automation

(business)
(Sales Automation, SFA, SFFA, Sales & Field Force Automation) Software to support sales reps. The software gives sales representitives access to contacts, appointments and e-mail. It is likely to be integrated with Customer Relationship Management systems and Opportunity Management Systems.

sales force automation

Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. When sales functions are integrated with marketing and customer service, it is known as "customer relationship management" (see CRM).
References in periodicals archive ?
When asked if a PDA would assist the sales force, 82% thought that it would drive field usage of CRM and sales force automation systems and 91% thought that it would become an important sales tool.