By 1997, Syms grew from 11 to 27 stores, with sales square
footage per store increasing by more than 150%.
Two of the measurements used to monitor the performance of the category and vendor sales are sales velocity (sales/$mm ACV) and sales productivity (sales/linear foot/$mm ACV or sales square
The sales area of the "Concept 97" stores is about 20,000 square feet, while the sales square
footage of the stores that are candidates for relocation is about 14,000.