Jane is running a major promotional event supporting the launch that will put samples of Good Skin in the hands of about 1 million high-school students this fall, notes Sassaby
vice president of marketing Agnes Landau.
According to Information Resources Inc., unit sales of nail polish in the mass market rose 7.2% during the 52 weeks ended December 27, with such suppliers as Estee Lauder Inc.'s jane by Sassaby
and Almay seeing their business increase by 49.8% and 89.9%, respectively.
Estee Lauder Inc.'s jane by Sassaby
recently launched its own web site, dubbed "jane's Brain." Like Bonne Bell's site, it is interactive, inviting input from teenagers on what they would like to see in new products and shades, and offering them tips on how to use makeup.
jane by Sassaby
. "They like to try different shades and finishes.
In addition, Estee Lauder Inc.'s teen-oriented jane by Sassaby
brand made its first appearance in the top 10 listings.
You Glow, Girl, the holiday collection in Estee Lauder Co.'s jane by Sassaby
brand, features three of the line's best-selling items in silver and pearl as well as wine and plum shades.
"People aren't doing enough to excite the teen consumer," commented Don Pettit, senior vice president of jane by Sassaby
Estee Lauder Co., which controls almost 45% of the department store beauty business, moved into the mass market with the purchase of Sassaby
Inc., the maker of jane, a fledgling, fast-growing color cosmetics line for teenagers.
Cracking the top 10 in eye mascara volume was jane by Sassaby
, a brand recently purchased by Estee Lauder Co.