keyword advertising

(redirected from search ad)

keyword advertising

Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words being searched; for example, a publisher of a computer dictionary might use keywords such as "computer terms" and "computer definitions." If the user searches for these words, a text link or banner ad is displayed at the top or side of the search results page. If the user clicks the ad, the search engine charges the advertiser for the click-through.

Keyword advertising is also deployed on regular websites, whereby ads are delivered based on keywords embedded in the Web pages. See affiliate program, Overture, Google AdSense and Google AdWords.
References in periodicals archive ?
The casualties were reported from Jandola, a militants' stronghold in the region, where the forces were engaged in carrying out a major search ad clearance operation.
Marketers have no way of knowing where their potential customers are in their personal buying process when they click through a paid search ad. The only clue is the selected keyword.
The majority of the increase in Amazon ad budgets came from Google search ad budgets at some of the biggest ad agencies, according to a report by The Wall Street Journal.
online adults who conduct searches on their mobile phones at least once a week increased from 38 percent in 2013 to 57 percent in 2017, according to Forrester, which expects higher mobile search ad prices to also be a factor in the channel's slower growth.
Finally, it said it would allow advertisers to use their search ad campaigns across other search platforms such as Microsoft's Bing.
Marin Software (NYSE: MRIN) has announced PositionLock, advanced technology from Marin Labs that automatically adjusts keyword bids intraday so advertisers can maintain a certain paid search ad position.
According to two sources familiar with the matter Google will make changes, such as limiting use of restaurant and travel reviews from other websites and letting search ad campaigns be easily ported to rival search services.
She said the company is encouraged by what it considers a "stabilisation" of display and search ad revenue, but warned that it will take "multiple years" for Yahoo's revenue to exceed the growth rate of all the markets in operates in, which is her goal.
This should leave Baidu and Bing to control the Chinese search ad market without too much difficulty." Baidu made $1.2 bln in online marketing revenues last year, up 78% from 2009.
When a search query is highly competitive, the first result will more than likely be a paid search ad, increasing the chance that someone will click on the paid listings.
Mr Lindsay has estimated that, by turning over search ad sales to Google, Yahoo!
Search ad spending is now responsible for 40 percent of online ad revenue, and by 2010 it should surpass display advertising, according to JupiterResearch.