The casualties were reported from Jandola, a militants' stronghold in the region, where the forces were engaged in carrying out a major search ad
Marketers have no way of knowing where their potential customers are in their personal buying process when they click through a paid search ad
. The only clue is the selected keyword.
The majority of the increase in Amazon ad budgets came from Google search ad
budgets at some of the biggest ad agencies, according to a report by The Wall Street Journal.
online adults who conduct searches on their mobile phones at least once a week increased from 38 percent in 2013 to 57 percent in 2017, according to Forrester, which expects higher mobile search ad
prices to also be a factor in the channel's slower growth.
Finally, it said it would allow advertisers to use their search ad
campaigns across other search platforms such as Microsoft's Bing.
Marin Software (NYSE: MRIN) has announced PositionLock, advanced technology from Marin Labs that automatically adjusts keyword bids intraday so advertisers can maintain a certain paid search ad
According to two sources familiar with the matter Google will make changes, such as limiting use of restaurant and travel reviews from other websites and letting search ad
campaigns be easily ported to rival search services.
She said the company is encouraged by what it considers a "stabilisation" of display and search ad
revenue, but warned that it will take "multiple years" for Yahoo's revenue to exceed the growth rate of all the markets in operates in, which is her goal.
This should leave Baidu and Bing to control the Chinese search ad
market without too much difficulty." Baidu made $1.2 bln in online marketing revenues last year, up 78% from 2009.
When a search query is highly competitive, the first result will more than likely be a paid search ad
, increasing the chance that someone will click on the paid listings.
Mr Lindsay has estimated that, by turning over search ad
sales to Google, Yahoo!
spending is now responsible for 40 percent of online ad revenue, and by 2010 it should surpass display advertising, according to JupiterResearch.