c) analysis of similitude, in which we verify the relation of importance between the main constructs, the second order constructs, and the strength of the relationship between them.
This one, still based on Reinert (1993) method, allowed to verify not only the organization and the overlap of constructs (this time, much more detailed, specially of the second order constructs), but also its relation of relative importance (how much a construct has in terms of linkage with another one).
From this analysis we can verify that each one of the main constructs is composed of individual components (second order constructs, marked with numbered squares in Figure 4), except the construct termed Accessories and Contextualization.
As expected, it presented three second order constructs, which dealt, respectively, with: 1) the details of the research; 2) the kind of intended sampling; and 3) direct characteristics of the business.
Table 6 Analysis of the Reliability of First and Second Order Constructs
SECOND-ORDER CONSTRUCTS FIRST-ORDER CONSTRUCTS Items Alpha Absorptive Capacity Potential Absorptive Capacity 3 0.834 Realized Absorptive Capacity 4 0.808 Intellectual Capital Structural Capital 3 0.706 Human Capital 4 0.756 Relational Capital 3 0.759 Innovation 7 0.868 SECOND-ORDER CONSTRUCTS FIRST-ORDER CONSTRUCTS CR AVE Absorptive Capacity Potential Absorptive Capacity 0.901 0.752 Realized Absorptive Capacity 0.875 0.637 Intellectual Capital Structural Capital 0.836 0.631 Human Capital 0.845 0.576 Relational Capital 0.862 0.675 Innovation 0.898 0.557 Note.
Finally, the reliability of the entire set of items comprising the second order constructs
was estimated using Cronbach's alpha.
These dimensions go toward the creation of functional value as a reflective-formative second order construct. Higher order constructs, such as second order, third order, etc., are constructs whose associated indicators are lower order constructs and not observed indicators (Hair et al., 2014).
While functional value was a reflective-formative second order construct, emotional value was a reflective--reflective construct, and social value was a reflective first order construct.
In this, functional value is a reflective-formative second order construct, emotional value is a reflective--reflective second order factor, and social value is a reflective first order construct.