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the general science of SIGNS, whether these signs appear in language, in literature or in the world of artefacts. As an aspect of STRUCTURALISM, semiology evolved from the linguistic studies of SAUSSURE. Its leading exponent was Roland BARTHES.

Although the idea of a general science of signs first appeared at the turn of the century in the work of Saussure, it was not until the 1960s, and in the fields of MASS MEDIA research and CULTURAL STUDIES that the idea was developed. In the realm of cultural studies semiology has involved the study of areas ignored by other disciplines (e.g. eating habits) and opened up the question of the relationships between cultural codes and power relationships. Its key concepts are the signifier (a thing, word or picture) and the signified (the mental picture or meaning indicated by the signifier), and the sign is the association or relationship established between them (see also SIGNIFIER AND SIGNIFIED). Some relationships may be fairly direct (iconic) and others may involve considerable mediation because of their arbitrariness. Semiology draws attention to the layers of meaning which may be embodied in a simple set of representations (e.g. the representations of’Christmas’ on greetings cards: Santa, Merrie England, Virgin and Child, fluffy animals, and so on). Barthes said that signs communicate latent as well as manifest meanings. They can signify moral values and they can generate feelings or attitudes in the viewer (e.g. a photograph of a Rottweiler = dog = power, a fighting dog = threat to children). Thus signs may be collected and organized into complex codes of communication. See also BRICOLAGE.

Collins Dictionary of Sociology, 3rd ed. © HarperCollins Publishers 2000
References in periodicals archive ?
Because of presence of psychological semiology among cancer patients who are already suffering from the lengthy and painful treatment procedures can further worsen their mental and physical condition.
Martinez-Taboas, using the hypnotic induction protocol (see below) (18); 2) the semiology was consistent with PNES (e.g., pelvic thrusting, prolonged ictal atony, asynchronous limb movements); 3) the patient was not responding to the usual anti-seizure medications; 4) the referring neurologist has a strong suspicion that the clinical manifestation was congruent with PNES.
This indifference, whether conscious or not, towards the teaching and use of the tools of psychopathology and semiology, among others, wastes the opportunity to evaluate the patient in a comprehensive, accurate, and interdisciplinary manner.
Regarding the use of nutritional semiology as a method for evaluating children, its importance as a tool for initial screening of specific nutrient deficiency is highlighted, since, under unfavorable conditions or even in large studies, this technique becomes a potential sign of more serious deficits.
This allows accurate correlation between the ictus (seizure event), clinical presentation (semiology) and EEG of the patient during the event.
To be sure, Paulicelli's arguments are based on treatises, letters, satires, catalogues, and engravings; however, her focus is mostly on the centrality of literature in understanding the complex semiology of fashion and its socio-political ramifications.
Making Sense of Tantric Buddhism: History, Semiology, and Transgression in Indian Traditions By Christian Wedemeyer.
Ovadija's interest here is primarily in how sonic meaning might be achieved independently of the semiology of words or other indexically "read" sign-systems--how, as he quotes Steve McAfferty, sound "need not be a this standing for that but immediately be a that ...
Other signs and symptoms also help identify epilepsy syndromes: age of onset; clinical seizure semiology; medical history; developmental/ academic history; family history; physical examination (including a complete neurologic examination); and diagnostic tests, including EEG, MRI, and other exams.
In the first chapter, "The Value of Language Rhetoric, Semiology, Philology and the Functional Approach", Martin Prochazka analyzes Mathesius's synchronic and functional approach in relation to topics such as the epistemological implications of arbitrariness in Aristotle's rhetoric, the humanistic philology of the 15th century humanist Lorenzo Valla, Friedrich Schlegel's Romantic philology, the so-called Junggrammatiker, and Ferdinand de Saussure's semiology.