serif


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serif

[′ser·əf]
(graphic arts)
Any of the short crosslines placed at the ends of the strokes of many letters appearing in some typefaces.

serif

Short horizontal lines added to the tops and bottoms of traditional typefaces, such as Times Roman. Contrast with sans-serif.


References in periodicals archive ?
From a branding/cultural perspective, Kim Ziereis, Brand Strategy, Apres Creative Group, can see why Millennials have not embraced serif fonts.
"Serif was respected by all with whom he worked and was known for individually greeting everyone by name each morning when he came to work," the hospital said.
The wedge, triangular shaped serifs and curls on the "r" and "y" make quite a design statement compared to its previous incarnation.
Nowadays, one might hear the type term humanist with reference to Jenson-like serifed types, but it is more likely to be used in the phrase "humanist sans serif." When did the invention of the humanist sans label happen?
helpdesk@milestechnologies.com Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}
To examine the role of serifs during normal reading, the fonts under scrutiny should be essentially the same except for the use of serifs--that is, comparing Times New Roman (a serif font) vs.
On the other hand, paid-for papers use classics mastheads in capital letters, with heavy Serif typefaces, black over white backgrounds (the exception is La Vanguardia, which designed the masthead in white over a blue background), and some elegant detail in colour, which are characteristics that give them an image of quality.
get ready to retract the idea of serifs, the pennants that pull the eye
Software solutions provider WinSoft International announced on Tuesday the immediate availability of PagePlus x5, the desktop publisher from software company Serif, in 7 languages.
The lack of stylistic harmony is most visible in serif fonts.
Summary: DUBAI - Software publisher Winsoft International announced that it is now working with Serif to provide programs that are top-notch yet inexpensive.
Thousands vented their fury on Facebook and Twitter after the chain dumped its dark blue-and-white square with its name in a serif font for a plain black-and-white replacement some days ago.