service mark

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Related to service mark: collective mark

service mark:

see trademarktrademark,
distinctive mark placed on or attached to goods by a manufacturer or dealer to identify them as made or sold by that particular firm or person. The use of a trademark indicates that the maker or dealer believes that the quality of the goods will enhance his or her
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The Columbia Electronic Encyclopedia™ Copyright © 2013, Columbia University Press. Licensed from Columbia University Press. All rights reserved.
The following article is from The Great Soviet Encyclopedia (1979). It might be outdated or ideologically biased.

Service Mark


a mark by means of which enterprises providing various services label the services they render in order to individualize their activities (for example, packages, envelopes, forms, and labels of firms). Service marks are used by enterprises working in transport, construction, insurance, banking, publishing and information, radio and tele-vision broadcasting, customer services (such as restaurants and hotels), and public entertainment. Service marks enjoy legal protection as patent right objects in a majority of states. According to the convention on protection of industrial property accepted in Paris on Mar. 20, 1883 (in the 1958 wording), service marks are protected in all member countries on a basis of national laws. In the USSR protection of service marks was introduced in 1962. The classification system established by the agreement on international classification of goods and services for registration of service marks of July 15, 1957, is used in registering service marks. Legal protection of service marks is analogous to protection of trade marks.

The Great Soviet Encyclopedia, 3rd Edition (1970-1979). © 2010 The Gale Group, Inc. All rights reserved.
References in periodicals archive ?
The service marks the start of many events to as the Queen marks her diamond jubilee and Coventry Cathedral celebrates 50 years since its consecration.
The new Toronto service marks the first international destination served by the airline, and the service was launched with a flight from San Francisco International Airport (SFO), US, to Toronto Pearson International Airport (YYZ) on June 23, 2010.
Altera, The Programmable Solutions Company, the stylized Altera logo, specific device designations and all other words that are identified as trademarks and/or service marks are, unless noted otherwise, the trademarks and service marks of Altera Corporation in the U.S.
Branding a service is often similar to the naming of a business, and many service marks are also the trade name of a company or cooperative.
Hawaiian Airlines scores strong service marks. Hawaiian Airlines led the industry in September with the best on-time performance, best baggage handling and fewest oversales, according to DOT statistics.
Under the agreement, IRI will franchise the Metech name, Accountable Resource Management and other applicable service marks and will implement ARM processes throughout its operations.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International, Inc.
Morgan Stanley and One Client At A Time are service marks of Morgan Stanley.
"Introduction of the IGENITY testing service marks our entry into the exciting new field of functional genomics," says Steve Rochester, head of Merial's Ruminant Animal Global Enterprise.
The service marks the final of the 343 members of the Fire Department of New York who died in the attacks on the World Trade Center.
In 1991, it formed SWIMC and DIMC under Delaware law to hold certain tradenames, trademarks and service marks that it had developed.

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