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service mark:see trademarktrademark,
distinctive mark placed on or attached to goods by a manufacturer or dealer to identify them as made or sold by that particular firm or person. The use of a trademark indicates that the maker or dealer believes that the quality of the goods will enhance his or her
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a mark by means of which enterprises providing various services label the services they render in order to individualize their activities (for example, packages, envelopes, forms, and labels of firms). Service marks are used by enterprises working in transport, construction, insurance, banking, publishing and information, radio and tele-vision broadcasting, customer services (such as restaurants and hotels), and public entertainment. Service marks enjoy legal protection as patent right objects in a majority of states. According to the convention on protection of industrial property accepted in Paris on Mar. 20, 1883 (in the 1958 wording), service marks are protected in all member countries on a basis of national laws. In the USSR protection of service marks was introduced in 1962. The classification system established by the agreement on international classification of goods and services for registration of service marks of July 15, 1957, is used in registering service marks. Legal protection of service marks is analogous to protection of trade marks.