In a 2003 interview with USA Today, McGraw boasted that "I do enjoy a level of trust with a lot of people who understand and appreciate that I do my homework before I start talking." Yet in a 2003 internal e-mail message discussing promotional copy for his Shape Up
supplements, McGraw wrote: "...
Week Three: Halfway through this week, add a detox drink such as Pure Plan (pounds 12.95, Holland & Barrett) or Arkopharma's 4321 Shape Up
(pounds 12.50, call 020 8763 1414) to your water and keep this up till the end of the diet.
"The FTC's message, for Skechers and other national advertisers, is to shape up
your substantiation or tone down your claims."