banner ad

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banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


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References in periodicals archive ?
Creators keeps the revenue from the skyscraper ad, in exchange for the content it provides.
The range includes 'Skyscraper ads' which run the length of a web page and DHTML, which allows moving, interactive images to be portrayed on-screen.
Skyscraper ads can be sold to replace directory listings.