social advertising


Also found in: Dictionary.

social advertising

(1) Advertisements that promote a community's health and well being, such as programs that educate people about drugs, diseases and other social issues.

(2) Advertising on a social networking site such as Facebook, which enables the advertiser to target ads based on friends using the same product. See Facebook and social networking site.
Mentioned in ?
References in periodicals archive ?
Course 1 (3 hours) Social Advertising (Facebook and Instagram Ads) plus Retargeting; Course 2 (2 hours) How To Be A Social Media Community Manager; Course 3 (2.5 hours) Media Planning and Buying for Digital; Course 4 ( 1.5 hours) Google Adwords
The Social Advertising Board will be up and running next year and the team hope to use it to showcase a range of local artists.
- Continued market leadership in online games, social network services and social advertising in China
The two companies have worked collaboratively for the past two years, helping organisations launch and improve their digital lead acquisition, strategy, programme development, email creative and production, and search and social advertising. Concord Direct said the transaction integrates the direct mail and digital solutions it develops to help clients achieve their goals.
Social advertising is one of the best ways to raise awareness and change public attitudes.
Strength online comes from developing your marketing channels over the course of the year; building a base from several sources of traffic, such as SEO, PPC and social advertising, that will crest over the coming six weeks.
The services offered from these companies go from affiliates and social advertising to analytics and app testing.
Recent research from Gartner's Social Marketing Primer for 2017 report (January 2017) states that, "paid social advertising and compelling content is required to reach audiences that were once taken for granted." Additionally, Gartner's Digital Channel Survey 2016: Mobile and Social Continue to Migrate Into Marketing's Infrastructure (July 2016) found "80% of social marketers say they have or will have social advertising programs, and two-thirds say they'll have employee and customer advocacy programs in place within 12 months."
The motive behind these social advertising campaigns is to make people aware of their duties towards society and in return, create a favorable image as 'responsible' and 'genuine' brands for a lasting relationship with consumers.
Once the foundation for search and awareness is set, franchisees need to start thinking about search and social advertising. These digital marketing tactics have very specific targeting parameters that allow locations to connect with a hyper-local audience that is already searching for the things your business offers.
Revenue in the company's emerging businesses, which Chief Executive Officer Marissa Mayer calls Mavens - mobile, video, native and social advertising - showed some life, rising 25.7 percent to $504 million in the second quarter ended June 30.

Full browser ?