social marketing


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social marketing

Selling goods, services or an idea that promotes the overall welfare of a community. Contrast with social media marketing.
References in periodicals archive ?
WEDNESDAY, July 3, 2019 (HealthDay News) -- A social marketing campaign in California designed to reduce stigma about mental health issues appears to have encouraged more people to seek care for their symptoms of mental distress, according to a study published online June 26 in the American Journal of Public Health.
Finally, it may be well worth it to promote financial literacy into the mainstream using social marketing methods.
With its social marketing value becoming more apparent and its corporate client base growing to over a million, Weibo has collaborated with AppsFlyer to create a social marketing value measurement system to help advertisers and media companies assess the returns of their social marketing campaigns more accurately; gaining clearer insights into the values that social marketing brings to a brand.
In support of its goal to promote libraries and librarianship locally and internationally, on May 7 QNL will host the workshop 'Social Marketing to Promote Libraries'.
KARACHI -- Greenstar Social Marketing (GSM), an independent network member of Population Services International, participated as one of the sponsors in the 17thBiennial International Scientific Conference in Karachi today to address issues related to Women Health.
This year, WAP has gone great lengths to increase the capacity of its Social Marketing Unit, in terms of personnel and equipment, in order to meet up with the increasing demand from Federal and State MDAs, NGOs and Corporate Organisations who are interested in the opportunity to use Superstory TV Drama and Papa Ajasco Reloaded TV Comedy to get their messages delivered to millions of their target audiences through stories that are centered around such messages.
Social marketing is the application of commercial marketing principles and tools to education programs by developing strategies leading to the adoption of behaviors that benefit the individual, the environment, or the community to which they belong (McKenzie-Mohr, 2011; Rogers, 2003).
We strive hard to craft and deliver the best digital marketing solutions and Social Marketing for our clients business so that our marketing strategy can attract and retain customers effortlessly.
To meet this challenge, Packard Foundation supported population services International and Green Star Social Marketing and Marie Stopes Society to test different demand side financing models designed to improve utilization of modern family planning services and methods, it added.
"Social marketing allows us a new, innovative way to establish, maintain and maximize relationships with our clients.