soft sell

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soft sell

a method of selling based on indirect suggestion or inducement

Collins Discovery Encyclopedia, 1st edition © HarperCollins Publishers 2005

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Twitter is tailor-made for the soft sell. Sure, the hard sell works well in this medium, too--especially with the ability to link to video messages--but the limited number of characters and the ability for the audience to re-tweet the messages that resonate the most with them personally is the ultimate soft-sell vehicle.

The resilient rainmaker: top five service-delivery changes to transform your advocacy plan and leverage legal marketing makeovers in 2012

It certainly defeats the video makers' attempt to soft sell its idea.

Bishops' campaign distracts from real work of the church

Under the new conditions, a soft sell may, more than ever, prove more effective than a hard sell.

Smart power needs smart public diplomacy

But if you can live with the soft sell on the JO merchandise, there isn't really a lot to moan about.

Oliver's obsession

Bred in California by Mary Caldwell out of the unraced Siyah Kalem mare Miss Soft Sell on a free season to Benchmark, Brother Derek made EUR150,000 at Keeneland's September yearling sale.

Brother Derek retiring to Kentucky stud

Mr Collier said the North-east region was a soft sell compared to other areas of the country.

Greener ways drive growth; AAG SWEPCO

The first movie was his 'soft sell.' He has proclaimed them to be anti-God, anti-faith and is surprised that his books have drawn less criticism than the Harry Potter series, which he sees as much milder in content.

Harrison's letter on Pullman trilogy (January edition, pg. 5)

It wasn't a soft sell, but that's why it wasn't a hard decision.

Quiet efficiency is the plotline of Vrabel's story

Besides being good for neighborly relations, Klitsch's greetings often make what he calls a "soft sell." In December, three hours after one such introduction, the neighbor's wife called him to inquire about some work on her house.

Meet the neighbors

Never one for the soft sell, the Rupert Murdoch-backed sat-caster pushed home the message by holding the Nov.

Sky HD high on hype, low on detail: paybox yet to set date for launch or price for service

SpongeBob's creators push their diabolical "technosexual agenda" not with trumpets but with a low-key soft sell, portraying Plankton and Karen's relationship as normal as can be and as comfy as an old shoe.

Plankton's insidious technosexual agenda

I can also remember being kitted out in reflective armbands and sash when I was in junior school as part of a nationwide road safety scheme (Tufty the Squirrel's soft sell mustn't have been working).