soft sell


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soft sell

a method of selling based on indirect suggestion or inducement
References in periodicals archive ?
Twitter is tailor-made for the soft sell. Sure, the hard sell works well in this medium, too--especially with the ability to link to video messages--but the limited number of characters and the ability for the audience to re-tweet the messages that resonate the most with them personally is the ultimate soft-sell vehicle.
It certainly defeats the video makers' attempt to soft sell its idea.
Under the new conditions, a soft sell may, more than ever, prove more effective than a hard sell.
But if you can live with the soft sell on the JO merchandise, there isn't really a lot to moan about.
Bred in California by Mary Caldwell out of the unraced Siyah Kalem mare Miss Soft Sell on a free season to Benchmark, Brother Derek made EUR150,000 at Keeneland's September yearling sale.
Mr Collier said the North-east region was a soft sell compared to other areas of the country.
The first movie was his 'soft sell.' He has proclaimed them to be anti-God, anti-faith and is surprised that his books have drawn less criticism than the Harry Potter series, which he sees as much milder in content.
It wasn't a soft sell, but that's why it wasn't a hard decision.
Besides being good for neighborly relations, Klitsch's greetings often make what he calls a "soft sell." In December, three hours after one such introduction, the neighbor's wife called him to inquire about some work on her house.
Never one for the soft sell, the Rupert Murdoch-backed sat-caster pushed home the message by holding the Nov.
SpongeBob's creators push their diabolical "technosexual agenda" not with trumpets but with a low-key soft sell, portraying Plankton and Karen's relationship as normal as can be and as comfy as an old shoe.
I can also remember being kitted out in reflective armbands and sash when I was in junior school as part of a nationwide road safety scheme (Tufty the Squirrel's soft sell mustn't have been working).