soft sell

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soft sell

a method of selling based on indirect suggestion or inducement
References in periodicals archive ?
He accused the SNP of "soft-selling" independence for more than 20 years.
The training modules include basic automobile technology training, product know-how, soft-selling skills, financing and understanding different customer segments and their needs.''
The ad's soft-selling, storytelling approach emerged from focus groups and conversations with CIA employees of Middle Eastern heritage.Aa