sponsor

(redirected from sponsorships)
Also found in: Dictionary, Thesaurus, Medical, Legal, Financial.

sponsor

1. a legislator who presents and supports a bill, motion, etc.
2. 
a. an authorized witness who makes the required promises on behalf of a person to be baptized and thereafter assumes responsibility for his Christian upbringing
b. a person who presents a candidate for confirmation

sponsor

[′spän·sər]
(communications)
The advertiser who pays part or all of the cost of a television or radio program.
References in periodicals archive ?
Lucara Botswana general manager, Johane Mchive, said this during launch of the company's two-year sponsorship of P500 000 to 12 Boteti teams in division one on August 16.
"Twenty candidates for the presidential election managed to earn citizen sponsorships while eleven candidates secured sponsorships from MPs," he told TAP.
Raleigh-Durham, NC, April 08, 2019 --(PR.com)-- ZipSprout is excited to announce the launch of their Local Sponsorship Finder; a web-based tool that helps marketers, local SEOs and small business owners conducting a hyper-local sponsorship campaign anywhere in the US.
Speaking at the official announcement of the deal at the Telkom Plaza, Kenya Harlequins chairman Mike Lucas on behalf of the six host clubs, reiterated the pivotal role of corporate sponsorship in growing Sevens rugby locally and internationally.
The state audit agency said Montano approved a contract worth P 11.2 million for the sponsorship of 'Fusion 2017: Forward, the Philippine Music Festival Year 3' even without the approval of TPB board of directors.
Over 130 Palestinian football clubs and sports associations called on German sportswear giant Adidas to end its sponsorship of the Israel Football Association (IFA) over its inclusion of football clubs based in illegal Israeli settlements built on stolen Palestinian land.
Plugged by the UK's Channel 4 as "the most com- prehensive study into the effectiveness of TV sponsorship ever conducted", the research by Consumer Insight aggregated 107 Channel 4 sponsorship studies.
From table purchases to presenting sponsorships, it behooves both parties to make it official in writing (either in print or digitally).
In initial work on the importance of duration to sponsorships, Armstrong (1988) found that sponsorships of longer durations were more likely to assist the firm in moving beyond the initial objectives of brand awareness to influencing brand image, consistent with Keller's (1993) conceptualization of brand equity.
Your sponsorship investment will be specifically used towards our efforts and programs related to the Student Outreach Program.
The benefits of doing these types of sponsorships are to associate the brand with that particular event (R4), increase fan following, enhance brand recall (R1), and to increase healthy culture (R5, R3).
Dubai: Around 35 children at a Dubai centre for special needs require sponsorships to cover their costs.