static ad

static ad

An advertisement on a Web page that does not change. Contrast with rotating ad.
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A lengthy, dense setup introduces a static ad with unchanging black-and-white headshots of the participants.
Unlockd is an app that serves a static ad when a phone user unlocks his or her phone.
Adding an element of motion inside typically static ad is not only more engaging for the viewer, it will intrigue the viewer and make them want to learn more about the product/brand," said Roy Barker, Strategy and Content Director, TFI Envision, Inc.
One of the promises of online video delivery, though, is an ability to customize content to any viewer--a viewer in India might see an ad for a Mumbai sweet shop, while a farmer in Montana might see an ad for the local John Deere dealership--which meant the static ad solution was lacking.
While leading Likeable's Media and Planning Department, I plan to rid the industry of static ad units while delivering on client objectives.
The most common issue we find is that many businesses continue treating their websites, and to a lesser extent their social media activities, more like a static ad rather than an active portal where the flow of information and conversation with customers happens on a regular basis.
podcasts) 1% Internet features agents click on to gather business information Yes, frequently Yes, occasionally Linked word/phrase within Web article or other content 9% 37% Paid listing on search engine 4% 18% Links from a blog entry 3% 18% Banner or other static ad on a website 2% 21% Pop-up or other interruptive ad from a website 1% 7% No Don't know/not applicable Linked word/phrase within Web article or other content 44% 10% Paid listing on search engine 64% 15% Links from a blog entry 64% 15% Banner or other static ad on a website 65% 13% Pop-up or other interruptive ad from a website 80% 13% SOURCE: Agent Media and NAILBA, 2010 Independent Brokerage Study Note: Table made from bar graph.
The new MRC-TV channels are separate from these static ad channels.
Every day leading up to the event, the screens will broadcast a static ad every 5 minutes for 15 seconds promoting the release and another separate ad promoting the June 26th event.
Unlike the static ad of yesterday, corner peels, floating sticky notes, wallpapers, and sliding billboards can bring an ad to life and compel the viewer into action.
The click option enables the Consumer to go on an advertiser's website by clicking on the advertiser's video or static ad while playing on the Media Device.
Similarly, static ad determinations fails to optimally react to any page content that varies from user to user and pageview to pageview.