"We're still a joint venture"--with Comcast and WarnerMedia--"and my marching orders are to keep building on that momentum and keep going after the market." To that end, Hulu is working on new ad formats, including one that displays a static ad
when users hit pause and another centered on binge viewing.
Even though many may claim that digital ads will attract larger crowds, a good static ad
will always have greater reach than an non-engaging digital one.
A lengthy, dense setup introduces a static ad
with unchanging black-and-white headshots of the participants.
"Adding an element of motion inside typically static ad
is not only more engaging for the viewer, it will intrigue the viewer and make them want to learn more about the product/brand," said Roy Barker, Strategy and Content Director, TFI Envision, Inc.
She also cited personalized display ads to better target messages that are relevant to customer attributes and shopping behavior, moving away from predominantly static ad
While leading Likeable's Media and Planning Department, I plan to rid the industry of static ad
units while delivering on client objectives."
The most common issue we find is that many businesses continue treating their websites, and to a lesser extent their social media activities, more like a static ad
rather than an active portal where the flow of information and conversation with customers happens on a regular basis.
The new MRC-TV channels are separate from these static ad
Unlockd is an app that serves a static ad
when a phone user unlocks his or her phone.
Every day leading up to the event, the screens will broadcast a static ad
every 5 minutes for 15 seconds promoting the release and another separate ad promoting the June 26th event.
Watkins says that, while the trend is there in static ad
blocking, it may not appear in the form of video-advertising ad blocking.
Unlike the static ad
of yesterday, corner peels, floating sticky notes, wallpapers, and sliding billboards can bring an ad to life and compel the viewer into action.