sticky

(redirected from stickier)
Also found in: Dictionary, Thesaurus, Idioms.

sticky

1. (of weather or atmosphere) warm and humid; muggy
2. (of prices) tending not to fall in deflationary conditions

sticky

An attribute of a website that keeps people on the site for a long period of time. For example, news, educational material and interesting information give people incentive to stay, allowing the site to display more ads and messages.

However, stickiness is a fundamental issue in information technology. The longer people use a product or service, the greater their investment and the less likely they will switch to something else. For example, after using an email address for a long time, switching to another service means notifying people. Since there is often no email forwarding, and most people have long forgotten who has their address, users are not inclined to change providers.

After years of programming for one computer environment, enterprises are not inclined to switch to another. The cost, time and problems reprogramming applications detracts from potential hardware savings.

The same goes for software, whether operating systems or applications. Once people are used to a particular way of running the computer, they are loath to change. Procedures are habit forming. See sticky connection and sticky timer.
References in periodicals archive ?
He calculated that chameleon spit is about 400 times stickier than human spit.
The lifts should be made to run more slowly and the doors stickier.
Researchers followed a group of people with a lung condition that made them more vulnerable to stroke, and found that those study participants with moderately low levels of iron had stickier platelets in their blood that promoted clotting, doubling their risk for stroke compared to similar participants with normal levels of iron.
Stickier Marketing: How to Win Customers in a Digital Age, 2nd Edition
This is a dry mix, but if you like your coconut ice a bit stickier, add an extra splash of condensed milk.
It features a new intake, revised exhaust, tweaked ignition timing and bigger turbos, an upgraded suspension, stickier tyres mounted on wider wheels, and a body kit that increases high-speed downforce.
As a person grows old, arteries become stiffer, stickier and narrower, according to Newswise wire.
Otherwise you'll both end up miserable, and if you have kids, things will be even stickier.
The jockeys say the Tapeta is a bit stickier than last year and the horses are taking a bit of time to get out of it," Shaw said.
Adam's situation becomes stickier this week as Aaron takes the fall for the fire.
ON and Scottish Power came into effect, but experts have warned the cost of living in the months ahead could be stickier than previously thought.
Interest rates remain low and although inflation rates are a little bit stickier than the Bank of England had forecast they are not at such a high level that it should put any real pressure on the Bank to raise rates in the very short term.