sticky

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sticky

1. (of weather or atmosphere) warm and humid; muggy
2. (of prices) tending not to fall in deflationary conditions

sticky

An attribute of a website that keeps people on the site for a long period of time. For example, news, educational material and interesting information give people incentive to stay, allowing the site to display more ads and messages.

However, stickiness is a fundamental issue in information technology. The longer people use a product or service, the greater their investment and the less likely they will switch to something else. For example, after using an email address for a long time, switching to another service means notifying people. Since there is often no email forwarding, and most people have long forgotten who has their address, users are not inclined to change providers.

After years of programming for one computer environment, enterprises are not inclined to switch to another. The cost, time and problems reprogramming applications detracts from potential hardware savings.

The same goes for software, whether operating systems or applications. Once people are used to a particular way of running the computer, they are loath to change. Procedures are habit forming. See sticky connection and sticky timer.
References in periodicals archive ?
My dad didn't just tell us stories about his grandfather one time; storytelling becomes a tradition made stickier by passing it on to the next generation on a regular basis.
This means more value for clients and stickier relationships for advisors.
He calculated that chameleon spit is about 400 times stickier than human spit.
The R143 adhesive Is a more aggressive product and features a stickier feel.
Technology already existed to help food products pour out of containers, but soap is a much stickier problem.
Gonzalez evened that score with Cook at the worlds (also inside but with some stickier shoes) and then took charge in the final of the SGUSO, beating Cook 21-12, 21-8.
The Patient Protection and Affordable Care Act (PPACA) may be making health coverage arrangements stickier.
The case is about to get even stickier in this story of baseball involvements and close encounters with death, highly recommended for mystery fans who also love baseball.
Then use a melamine primer as it is stickier and will bond more easily to a smooth surface followed by a top coat of your choice.
You need to use a melamine paint as they are stickier than other paints, allowing them to bond to the existing door coatings.
Loan rates might follow suit in a bid to shore credit activity even if policy rates prove stickier as borrowers' have been drawn to other cheaper funding alternatives including corporate bonds and commercial papers observers said.