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The continued use of a product or service. See sticky.
Copyright © 1981-2019 by The Computer Language Company Inc. All Rights reserved. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction is strictly prohibited without permission from the publisher.
The following article is from The Great Soviet Encyclopedia (1979). It might be outdated or ideologically biased.



the capability of a highly viscous liquid or of an elastically plastic viscous body to hold firmly to a solid surface in the form of a sufficiently thick layer. Objects and their materials are called sticky if they combine adhesion (the ability to stick to a given surface) with cohesion (interlinking of molecules within the sticking body).

The phenomenon of stickiness is a specific characteristic of solutions or melts of macromolecular compounds, of natural and synthetic resins, and of disperse systems containing polymers. Stickiness is a useful property for glues, varnishes, paints, lutes, and some lubricating and sealing compounds. However, in some molded materials (such as plastics and bread dough), stickiness is often detrimental, since it causes difficulty in manufacturing the finished product. Stickiness can be reduced or totally eliminated by lyophobization of the surface (that is, by weakening the molecular interaction between the surface and the substance of the adhering material); surface-active agents are usually used for this purpose.


The Great Soviet Encyclopedia, 3rd Edition (1970-1979). © 2010 The Gale Group, Inc. All rights reserved.
References in periodicals archive ?
Stickiness has been associated with quality of website content, but stickiness and time spent may be part of a larger construct encompassing all web use in totality.
(12) See CHIP HEATH & DAN HEATH, MADE TO STICK (2008) (offering an entire book on their concept of "stickiness").
Third, passive team members may influence others to decrease their performance (matching), resulting in low group performance norms (Paulus et al., 2010) increasing stickiness. Supportive social processes such as support for creativity, risk-taking, teamwork and tolerance of mistakes, enhance team performance (Kennedy et al., 2009).
To acquire stickiness information for the tannin in question, each sample is analyzed at four different column temperatures, and from this temperature response, the stickiness of the tannin towards the HPLC column can be cal-culated.
The Warburtons Dough Stickiness System mimics certain actions carried out in commercial bakeries and is ideally suited to this sector of the baking industry due to the high speed of the test, the ease of cleaning between tests and the reduced need for temperature-controlled environments.
Hypothesis: some mutagens directly alter specific chromosomal proteins (DNA topoisomerase II and peripheral proteins) to produce chromosome stickiness, which causes chromosome aberrations.
"While it is unlikely to move the "financial needle" at Apple anytime soon, we believe iCloud is significant as it increases the "stickiness" of the Apple ecosystem," Marshall said in a note.
For example, the modeled firmness and stickiness of the cooked rice highly correlated to its measured properties, with coefficients of determination ([R.sup.2]) of 0.61 and 0.76, respectively.
In addition to using the stickiness model from Section 4 to form the "shuffled stickiness" class of networks, we also formed "directed stickiness" networks where node i has the expected in and out degree of the corresponding node in the given network, and "biased stickiness" net works where node i has expected in and out degrees that match the ith highest over all nodes in the given network.
There is a degree of stickiness and nontransparency in bank lending rates
* Research has shown that inadequate vitamin D can result in a loss of stickiness between cells as well as a loss of differentiation, which causes cells to revert to a stem cell-like state.
Gladwell describes is that of stickiness, and this is the idea that a certain threshold level of popularity needs to be reached before a concept would quickly gain mainstream recognition.