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PMS(Pantone Matching System) A color matching system from Pantone Inc., Carlstadt, NJ (www.pantone.com) that has a unique number assigned to more than 500 different colors and shades. This standard for the printing industry has been built into many graphics and desktop publishing programs to ensure color accuracy. Introduced in 1963, PMS color swatches have expanded beyond graphic arts into industrial design and the fashion and home arenas. Web designers and business users also rely on PMS shades when they need to select, match and control color. In 2007, Pantone rolled out a new system for digital printing and workflow (see Goe System).