This Medico-Actuarial study was significant both in revealing the extent to which Hollerith tabulating equipment had become accepted in actuarial departments of life insurance firms and in serving as the means for introducing the machinery into other firms or segments of firms.(41)
Development of tabulator technology, however, was still critical to expanding and dominating the market for tabulating equipment, and the next major stage of tabulator development, the addition of printing capability, came not from Hollerith and his successors, but from newly emerging external competition.
A mid-1930s retrospective Prudential account stated its goal as follows: "This development came about by the express desire of the Prudential Assurance Company, in order that the name of the assured might be printed mechanically in the Industrial Branch records."(90) The Prudential initially sponsored and, after buying the Powers agency in Britain, funded and oversaw most of the development, by 1920, of an alphabetical attachment to the regular Powers tabulator.(91) According to Campbell-Kelly, Prudential actuary Burn had a comprehensive and ambitious vision of reconfiguring his own company's processes around tabulating equipment: