telemarketing


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telemarketing,

the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. Telemarketing firms use trained staff and automatic, rapid-dial equipment to make the telephone calls; when conducting surveys, telemarketers generally use a script that is designed to elicit only a small range of responses. U.S. advertising and marketing firms spent $110.5 billion on telemarketing in 1999; by the end of the 1990s the value of goods and services sold by telephone had reached $150 billion in the United States and $750 billion worldwide. Telemarketing, also called telephone solicitation, is regulated by the Federal Communications CommissionFederal Communications Commission
(FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest.
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, the Federal Trade CommissionFederal Trade Commission
(FTC), independent agency of the U.S. government established in 1915 and charged with keeping American business competition free and fair. The FTC has no jurisdiction over banks and common carriers, which are under the supervision of other governmental
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, and state agencies. Many of the regulations concerning telemarketing are targeted at combating fraud. The Direct Marketing Association (a marketing industry group) and many states maintain do-not-call lists that are designed to reduce the number of unsolicited telemarketing calls people receive. A move by the Federal Trade Commission to establish (2003) a national do-not-call list was challenged in the courts.

telemarketing

Selling over the telephone.
References in periodicals archive ?
A telemarketer can promote the insurance product of a particular insurance company, as well conclude insurance contracts, under a telemarketing platform.
Myerscough said the fine was "not onerous" and rejected the company's objections, which she called "pleas of poverty and lack of cash." The ruling will also require Dish to employ a telemarketing compliance expert to develop a plan to ensure the company remains in compliance with the do-not-call laws going forward.
Even if an individual declines to become a monthly donor, an additional 7 to 9 percent give a one-time gift of an average of $30, Barrett-Putnam said, describing telemarketing as more cost-effective for the organization than direct mail.
Amendments implemented within the last few years added complexities to the TCPA, but the basic requirement is this: a bank or third-party telemarketer must obtain prior express written consent either (1) before placing any telemarketing call to a wireless number using an automatic telephone dialing system (ATDS); or (2) delivering any prerecorded telemarketing message to either a wireless or residential landline number.
"If you sign up for the 'do not call' list, you expect not to receive unsolicited telemarketing calls," Turner said.
The scope of the ruling is staggering and should give any in-house counsel reason to review all telemarketing being conducted by, or in the name of his or her company.
“We have found an increase in productivity of at least 50% plus a better level of transparency and accountability of our telemarketing agents then we ever had before.” -Stuart Sims, Managing Director, Ixpertise Limited
Despite the prevalence of the National Do Not Call Registry, telemarketing still plagues millions of Americans.
"Canadians who have registered on the National DNCL have noticed a reduction in the number of telemarketing calls and faxes they receive," said Andrea Rosen, Chief Compliance and Enforcement Officer of the Canadian Radio-television and Telecommunications Commission (CRTC).
The Federal Trade Commission has halted a telemarketing scam that allegedly tricked consumers seeking affordable health insurance into buying worthless medical discount plans.
A GOVERNMENTregulated service intended to allow people to block cold callers is being ignored by some telemarketing companies, an investigation has claimed.