'The Youth line was conceptualized to attract the millennial market, with designs that are playful, and the fabric thread count
is lower than 300,' said Hemandas.
Percale pillowcase in 200 thread count
percale cotton, with a contrasting percale cotton applique border.
Swatches and samples were reviewed, and Cotton Incorporated advised on the size of the yarn, the thread count
, and the weaving process.
The perceived wisdom has been that the higher the thread count
(the number of threads per square inch), the better the quality of the sheet.
As Paul Deckland, decorative bed linens buyer at John Lewis, points out: "Thread count
is the number of yarns packed into every square inch of fabric.
The new product range of high thread count
sheet sets features bedding tailored to fit a range of mattress sizes, while also boasting a wide variety of color options so the sheets look appealing within any given decor scheme.
Under the merchandising focus that has prevailed until recently, thread count
gives consumers a clear and numerical indicator of what they are buying.
AS IWALK through the snow-covered streets (artistic licence prevails here) past the hordes of people crowded inside shops, searching through the bargains, I fear we've lost the true meaning of Christmas - the thread count
of Egyptian cotton sheets.
Each bedroom already has the new AoReviveAo bedding package from Marriott that features designer duvets, fluffier pillows, 300 thread count
linens and ultra thick mattresses with plush toppers.
The improved products contain a polyester fabric with a different thread count
Choose 100% wools, particularly those of a lower thread count
Their linen products are all natural and have a high thread count
. Even their web site is stimulating--press the little selection buttons and see what happens.