tie-in


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Related to tie-in: tie-in sales

tie-in

US
a. a sale or advertisement offering products of which a purchaser must buy one or more in addition to his purchase
b. an item sold or advertised in this way, esp the extra item
c. (as modifier): a tie-in sale
References in periodicals archive ?
Saudi Aramco has awarded a contract to National Petroleum Construction Company (NPCC) for four offshore platforms and associated submarine pipelines, cables and tie-ins for three oilfields.
Writing news releases that tie-in with current or cultural events," explains company spokesman Brian Geary, "have always been effective ways to attract viewers to read your news release.
Consensus as to the sorts of books embraced by the television tie-in category is limited and few dictionaries of terms associated with either literature or librarianship include entries that may help a reader seeking clarification.
The American Christmas book market looks set to be flooded with movie tie-ins, as major blockbusters such as 'Lord of the Rings: The Return of the King', and children's favourite 'The Cat in the Hat', based on Dr Seuss' best seller and starring Mike Myres, hit cinema screens and book shelves.
has never been higher, counter-balancing the media tie-in clones.
The makers of government antitrust policy under the Reagan administration were not content to rely on these conclusions to persuade the Court to effectively eliminate the tie-in rule, however.
McDonald's franchisees were shut out of "Shrek" and "Spider-Man" tie-ins but locked into "Treasure Planet" and "Hidalgo.
99 per cent mortgage is fixed for two years with no extended tie-ins.
But studios more than ever before now realize that tie-ins are important for their business.
The worst that usually happens, he says, is a tie-in falling a bit short of expectations.
But to the mavens of the tie-in trade, it will really be about a soda-sucking "sound straw" that will hype "Tarzan," an array of '60s-style groovy gear to push "Austin Powers II," top-secret gad-gets to tubthump "Wild Wild West," and a mind-bending avalanche of goodies that will promote the "Star Wars" prequel.
It will also be a retail and fast-food showdown among promotional movie tie-in partners connected with these two movies and dozens more.