trick banner
Also found in: Dictionary, Financial.
Also found in: Dictionary, Financial.
References in periodicals archive
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Together, we conducted research that identified eight types of trick banner ads that use graphic elements to prey on our knowledge and expectations of interface design.
And, by association, a negative feeling toward the site that placed the trick banner may be activated.
H8: The presence of "trick banners" will have a positive effect on the click-through rate.
The most important effect is obtained by the technique of "trick banners." Their presence explains 24.8 percent of the variation of the click-through rate and their effect is, as expected, positive.
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