trick banner

A banner ad that looks like a dialog box with buttons. It simulates a real error message that you have to respond to by clicking the button, which is actually fake. Like any banner, clicking anywhere on the graphic will send you to the intended website.

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Together, we conducted research that identified eight types of trick banner ads that use graphic elements to prey on our knowledge and expectations of interface design.

And, by association, a negative feeling toward the site that placed the trick banner may be activated.

BANNER AD AVOIDANCE

H8: The presence of "trick banners" will have a positive effect on the click-through rate.

The most important effect is obtained by the technique of "trick banners." Their presence explains 24.8 percent of the variation of the click-through rate and their effect is, as expected, positive.