typeface


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typeface

[′tīp‚fās]
(anatomy)

typeface

(text)
The style or design of a font. Other independent parameters are size, boldness (thickness of lines), and obliqueness (a sheer transformation applied to the characters, not to be confused with a specifically designed italic font).

typeface

The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italic (or none; the normal, upright style).

A major difference between typefaces is whether there are tiny horizontal lines at the tops and bottoms of any straight lines. The age-old serif typeface is Times Roman while Helvetica is the traditional sans-serif typeface. Since the TrueType fonts have become so ubiquitous, Times New Roman and Arial have become widely used for serif and sans-serif fonts. See font.






References in periodicals archive ?
type director at Monotype beautifully combines words and designs to deliver some of the most identifiable brand typefaces.
General characteristics of typeface are strict contours because of what is more used in the magazines with the integration of image and text, for titles, advertising and similar.
Whatever you choose, the typeface of your landing page should be familiar, comforting and easy to read online.
The same is true of the International Typeface Corporation site (www.
According to White (1988), the effects of these mismatches are likely to be subliminal because most readers are probably unaware of typeface as they read.
An informal survey among members of one library-related list suggests otherwise: More than 80% knew exactly how to change the browser typeface and had tried such changes.
You can't just give a person a computer and have that person design a typeface.
Nonetheless, using a computer to design a typeface has advantages.
Although we've only scratched the surface and more typeface studies need to be done, we see this as a call to action for auto manufacturers, their suppliers and safety standards bodies to recognize that typeface style can represent a critical element of the driving experience.
MoMA gives the typeface its just due in the history of design, describing Max Miedinger and Edouard Hoffman's font as "the most ubiquitous of all typefaces.
In 1959, typography researcher Cyril Burt concluded that there had been virtually no objective research on the psychological aspects of typeface design and usage.
When the Baltimore Orioles made a dismal start for the 1988 baseball season, he wrote: "The Orioles have selected Souvenir as their official typeface.