typography


Also found in: Dictionary, Thesaurus, Wikipedia.

typography

(tīpŏg`rəfē), the art of printingprinting,
means of producing reproductions of written material or images in multiple copies. There are four traditional types of printing: relief printing (with which this article is mainly concerned), intaglio, lithography, and screen process printing.
..... Click the link for more information.
 from movable type. The term typographer is today virtually synonymous with a master printer skilled in the techniques of type and paper stock selection, ornamentation, and composition. Before the development of typography, related arts flourished for centuries. Scribes in ancient Egypt and the Middle East perfected the craft of writing on papyrus scrolls and clay tablets. Hellenistic and Roman makers of books developed the art, which reached a peak of aesthetic perfection in the exquisite illuminated manuscriptsmanuscript,
a handwritten work as distinguished from printing. The oldest manuscripts, those found in Egyptian tombs, were written on papyrus; the earliest dates from c.3500 B.C.
..... Click the link for more information.
 of the Middle Ages (see illuminationillumination,
in art, decoration of manuscripts and books with colored, gilded pictures, often referred to as miniatures (see miniature painting); historiated and decorated initials; and ornamental border designs.
..... Click the link for more information.
, in art). The first European typographers imitated these manuscripts, but the introduction of metal types in the 15th cent. brought about a radical transformation. Crisp and uncompromising, metal types imposed new standards of composition. A highly conservative art, modern typography adheres closely to tradition. Since legibility is of the utmost importance, the forms that print most legibly are retained. Now created on computers, new typographic styles (type faces) continue to develop, to suit myriad uses in the design of advertisements, posters, newspapers, greeting cards, almanacs, and fine books. For a list of notable type designers, see typetype,
for printing, was invented in China (c.1040), using woodblocks. Related devices, such as seals and stamps for making impressions in clay, had been used in ancient times in Babylon and elsewhere.
..... Click the link for more information.
.

Bibliography

See E. Gill, An Essay on Typography (1931, reprint 1988); J. R. Biggs, Basic Typography (1969); W. Chappell, A Short History of the Printed Word (1980); P. Baines and A. Haslam, Type and Typography (2002); J. Felici, The Complete Manual of Typography (2002); S. Fussel, ed., Bodoni: Manual of Typography (new ed. 2010). See also bibliography under typetype,
for printing, was invented in China (c.1040), using woodblocks. Related devices, such as seals and stamps for making impressions in clay, had been used in ancient times in Babylon and elsewhere.
..... Click the link for more information.
.

typography

[tī′päg·rə·fē]
(graphic arts)
The techniques involved in letterpress printing, including style, arrangements, and appearance of the printed matter.

typography

The layout of text on a printed page, sign or other object. It refers to the style, size and layout of the text characters (fonts). The oldest typographic tool ever discovered was the Phaistos Disc, a bronze disc with raised Greek characters. Its date of origin is disputed by the experts; from as far back as 1400 B.C. to as "recent" as the 1300s A.D. See imagesetter and font.
References in periodicals archive ?
Letterpool started life as a website encouraging people to send in their photographs of great examples of typography in Liverpool.
Organised by designers for designers, it has brought agencies, freelancers, typeheads and academics together to share what is best in design and typography.
14) Burke rightly points out that both Paul Renner and Bruce Rogers could make an earlier claim to such a career, but he goes on to say that "no other figure in typography combined eloquent practice with such a wealth of reflective and informative writing on the subject." Anyone who has studied the work of Daniel Berkeley Updike--both as a practicing typographer and published authority on the subject--might very well object to this pronouncement.
Great Web typography is a book that anyone but the most advanced Web designer will find useful.
"The African American market is a discerning and discriminating market," Wilson points out, a market that demands sharp typography and visual graphics as well as keen news reporting on issues important to African Americans.
The site has the signs of self-build, tricks with typography which don't quite work, main page showing photos of the brick factory-style office with its sawtooth lights at the back plus an image of the interior of the office which you can, for some reason, enlarge to a bigger view of an unremarkable computerless architectural office.
Rowling's lawyers believed that the purple colour scheme, the typography and the star symbols used on the dust jacket gave the impression that the book was approved by the author herself.
Mario Carpo, Architecture in the Age of Printing: Orality, Writing, Typography, and Printed Images in the History of Architectural Theory
And it won silver awards for overall design, use of typography and feature layout, by art director Randi Vincent.
Visual and verbal brainstorming is encouraged on all 312 pages, with many unique lettering effects and typography presented in the concluding sections.