unique sales point

unique sales point

(product)
(USP) A feature that the salesman hopes will convince you to buy his product instead of another.
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First the culture of renting expensive equipment is catching up in Indian markets and secondly, the "economy" associated with such type of rentals is the unique sales point for them.
Will estate agents exploit this unique sales point (USP) and give more advertising to even-numbered properties?
Familiarisation trips, media missions and other promotions are also planned to be conducted within 2011 in order to boost awareness of the property's unique sales points and services.

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