unique visitors


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unique visitors

A count of how many different people access a website. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions."

Unique visitors are determined by the number of unique IP addresses on incoming requests that a site receives, but this can never be 100% accurate. Depending on configuration issues and type of ISP service, in some cases, one IP address can represent many users; in other cases, several IP addresses can be from the same user.
References in periodicals archive ?
com, Interactive One's pop culture property, increased its unique visitors by 11 percent month-over-month, havingreached 1.
com which attracted 11,000 unique visitors on the day of the launch for the city's Capital of Culture year.
7 million unique visitors in October - reaching 68 percent of the country's total online population.
A unique visitor is someone who visits the site at least once in a day regardless of multiple visits.
50 Leading Online Shops in Italy, ranked by Unique Visitors from Italy, May 2012
In its seventh full month in business, Mediaite broke the symbolic million unique visitors mark in the shortened month of February, with 1.
acents Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010
6 million unique visitors in September - reaching 42 percent of the total U.
2 million unique visitors during December, a differential inaccurate by 207.
2 million unique visitors age 15 or older, reaching 70 percent of the total German Internet audience.
Unique visitors to AOL's programming sites grew 8% year over year to 53.
3 percent in August to reach just under 9 million unique visitors.