Too many emails, on the other hand, will give your list a severe headache...forget the bottle of aspirin, though.They'll just unsubscribe."
Entrepreneur.com points out, "Around 32% of users unsubscribe due to 'irrelevant or useless' email.
If someone unsubscribes from your list, it doesn't mean they are done having a relationship with your business.
And if you haven't, but are interested in testing different frequencies, make sure you're looking at your email reports to see if that results in more unsubscribes.
In Traeger Grills' case, curbing unsubscribe rates was the first priority.
Once unsubscribe rates dropped, AgilOne shifted the focus to cutting down Traeger's cart abandonment rate.
Another reason why unsubscribes are not that bad is because they give you a more accurate picture of who is actually interested in your products and services.
To begin with, it is much better for someone to unsubscribe from your emails than to mark you as spam.
However, if a marketer needs to build the confidence while keeping unsubscribes
in check, they need to closely monitor the timing of the emails sent, personalization and the purpose of sending the email.
"When we looked at the rates of unsubscribes
, we noticed that between five percent and twenty-five percent of customers opt out within thirty to sixty days after signing up.
2017 has brought an exhausting barrage of information tossed at our faces and brains, and that's why my national unsubscribe
days this year felt so good.
If most of your customers read your emails on a phone, but your emails aren't designed for easy viewing on mobile screens, you could run into high unsubscribe
rates or low engagement.