What you want to avoid however, is having those people who are interested in receiving your emails, and do want to learn more about what you have to offer, unsubscribing from your list--especially if the reason they unsubscribe is something within your control.
If people are unsubscribing because the emails they've received aren't what they expected, then it's within your control to fix that and make sure people do know what to expect.
I'm suggesting that you work to clean up your inbox by turning off redundant social media notifications and unsubscribing
from newsletters, blogs and marketing emails you no longer find value in.
These frequently contain code that identifies the e-mail address of the recipient and again can confirm the spam has been delivered and that you responded.* When unsubscribing
from e-mail, the main rule to follow is this: if you didn't originally opt-in to receive it, or if you don't recognise the sender or firm sending the e-mail, then you shouldn't unsubscribe.
Now, if Congress and the President could only do something about unsubscribing
me from all those other email lists I never subscribed to....
Since subscribing/ unsubscribing
is a function of the news aggregator at this point, the software has to handle it on the local level, but as I said, if you want to provide a mechanism to make money with content syndication, then you need to have a more formal subscription model, and I suspect we will see this more as we move forward.
If that newsletter doesn't provide remarkably good information, unsubscribing
is a mere click away.
Viewing your messages online, unsubscribing
or changing your mail options (including your e-mail address) can be done in the same way.
* Provide an easy unsubscribe option: "Make the directions for unsubscribing
as clear and prominent as the directions for subscribing.
First, ask your Internet Provider to mail you an Unsubscribing
"Tailoring frequency can make an incredible difference, because if you know that for your particular company, most unsubscribes happen between X and Y days, then you can lower your email frequency specifically during those days to minimize the chance of unsubscribing