upsell


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upsell

An e-commerce technique that attempts to sway a customer to purchase a more expensive model/version or additional merchandise that may be used with the product. Widely employed, upselling is very enticing because buyers are already in the mode of purchasing something they want. It is also very profitable. "Cross-selling" is similar but persuades the user to buy a related product; for example, "If you like X, you may like Y" or "Users who bought X also bought Y."
References in periodicals archive ?
The company's portfolio includes market-leading solutions and services for real-time analytics, SIM distribution, and consumer acquisition, activation, upsell, loyalty and monetization.
The same CPQ functionality also allows sales-people to upsell at the right time and with the right upselling offers.
For most labs, upsells are an inherent part of the job and should always be encouraged because they translate to more revenue per client.
Dunkin' Brands CEO Nigel Travis said in a phone interview Thursday that the Canton, Mass.-based company is pushing to get its cashiers to ''upsell'' to afternoon customers.
I was at a marketing conference last year in a small breakout session focused on "ways to upsell" and overheard a marketing manager talking about how well she knew her customer base.
Insurance agencies should take a page from the restaurant industry's book, where servers and employees are taught to upsell and constantly anticipate customers' needs.
Really - he didn't upsell me anything but rather than sidling out the door without a memory card or case for the thing he asked if I had one and would I like one.
* The upsell. Starbucks bypasses bland labels like medium and large to sell its coffee, simultaneously sidestepping calorie-guilt (How much will that large vanilla latte add to my waistline?) and the bigger the cup, the more enticing the name.
Kempinski Hotels Begin Deployment of Nor1's Data-Driven Upsell Solutions Across Brand Portfolio Europe's oldest luxury hotel brand, Kempinski Hotels, announced today that it has selected Nor1, Inc., the technology leader in upsell solutions, to provide its data-driven upsell platform for the portfolio of 80 luxury properties.
For example, an insurance company, connecting the dots around a single customer can lead to new products and upselling by understanding their purchase needs (a recent home purchase requires insurance products) and behaviors (researching colleges could lead to upsell for savings products/extended benefits to a child).
SAP's cloud momentum also continued in the third-quarter with 12 months new and upsell subscription billings increasing 14 times, the company said.