value added reseller

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value added reseller

(VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software).
This article is provided by FOLDOC - Free Online Dictionary of Computing (


(Value Added Reseller) An organization that adds value to a system and resells it. For example, it could purchase a CPU and peripherals from different vendors, graphics software from another and package it all together as a specialized CAD system. Although VARs typically repackage products, they might also include programs they have developed themselves. The terms VAR and ISV are often used interchangeably. See OEM, ISV and systems integrator.
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References in periodicals archive ?
list price for the Vivato Wi-Fi Bridge/Router is $495 and will be available in November through Vivato value added resellers.
Synergis is among the most elite of the Autodesk Value Added Resellers and holds privileged recognition as an Autodesk Consulting Specialized Partner; Autodesk Authorized Training Center (ATC); Autodesk Gold Partner, one of Autodesk's highest level of certification, for the expertise, training and services it provides for the manufacturing, AEC and education communities; and Autodesk Silver Partner for government.
Tadpole-Cartesia, a software business unit of the UK mobile computing and network infrastructure vendor Tadpole Technology Plc, has appointed Hemann Technologies as its value added reseller (VAR) for the Korean market.
EMA Design Automation, Rochester, N.Y., one of the world's largest Electronic Design Automation Value Added Resellers, has become an Autodesk Authorized Value-Added Reseller (VAR), selling the Autodesk Inventor and AutoCAD software products.
For more information or if you are interested in becoming an agent or Value Added Reseller with thinkUSA Inc, please email: or call our office at 847/821-2727.
inSilicon Corporation (Nasdaq:INSN) -- a leading provider of semiconductor intellectual property (IP) communications technology -- has announced that Palmchip Corporation, a leader in developing and licensing re-usable, configurable semiconductor IP for system-on-chip (SOC) solutions, will be a value added reseller for inSilicon's communications technologies that will be integrated into Palmchip platform solutions.
Verizon Partner Program tailors regional and national opportunities for systems integrators, value added resellers, agents and solutions providers to accelerate delivery and adoption of solutions for meeting medium business requirements.
As previously reported, Morgan Stanley analyst James Faucette downgraded F5 Networks to Underweight from Equal Weight after his survey of Value Added Resellers pointed to a continued deceleration in F5 sales over the near-term and declining sales next year.
Founded in 1986, Jenne is committed to providing value added resellers, integrators and service providers with a broad product selection, competitive pricing, on-time accurate delivery, outstanding technical support plus ongoing sales and technical training through Jenne University.

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