vertical market


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vertical market

A particular industry such as banking, insurance or computers. See vertical market software. Contrast with horizontal market.
References in periodicals archive ?
A separate vertical assessment needs to be made for on-demand outsourcing services as the vertical market drivers for on-demand services vary from those of traditional IT outsourcing contracts.
A recent report from the high-tech market research firm reports that the device, which was designed to counteract sluggish commercial PC sales, has been adopted in vertical markets, such as health care, real estate, and insurance.