In the USA today we have several portal models: horizontal portals where a wide range of services like search engines, directories, news, recruitment, personal information, shopping, etc., are offered (www.lycos.com); vertical portals
where a single function like news or a specific industry sector is provided (www.chemdx.com); geographical portals which may adopt vertical or horizontal structures (www.countryweb.com); marketplace portals which may be geographical, horizontal, or vertical (www.marketsite.com); transport related (www.qantas.com); and media portals with voice or streaming media.
There is no right answer for deciding whether a vertical portal
, CAL or WBI is best, or whether WebCT, Blackboard or another is preferable.
Banks and insurance companies pursing this vertical portal
approach are Wells Fargo with AIG, Fleet with Hartford, and Bank One with Ins Web.
It strives to be a vortal (vertical portal
) to government data, especially for a broad range of consumer needs.
Sports will be a major "vortal" -- vertical portal
-- for NOW.
The company, which had a soft launch in January, is a vertical portal
for the "green industry," serving landscapers and garden centers on the buy side, and nurserymen, greenhouse growers and hard-goods manufacturers on the sell side.
Creating a vertical portal
. Our strategic plan," says Reynolds of NHMA's new site, "is to create a Web-based community for our industry that will bring all the elements together.
Now it is time for us to employ this expertise by engaging in vertical portal
online." It is all about how to bring true value to small and medium businesses in this segment.
This model was also pioneered by dot coms, under the buzzword "vortal" (vertical portal
.) However, as Outsell's Curie notes, the older players are moving in.
A new health-related vertical portal
-- www.consalud.com -- is under development, and four or five other sites are planned.
These fundamentals can be applied to four main emerging e-tailing business models: channel supporter, category killer, auctioneer, and vertical portal
or America Online-the vertical portal
model has a well-defined theme, and provides depth of content for Internet users looking for information organized by professional or personal interests