vertical search engine


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vertical search engine

A Web-based search engine that indexes content specialized by location (local venues and activities), by topic, typically for consumers, or by industry, geared to businesses (B2B). Instead of returning thousands of links from a query, as is common on a general-purpose search engine such as Google and Yahoo, vertical search engines deliver more relevant results to the user.

Also called a "vearch" engine, a vertical search engine may charge more per ad than a general, or "horizontal," search engine. People want relevancy, and the more horizontal search they do, the more they tire of wading through pages of superfluous material. Although users can always narrow their search to hone in on their desired result, vertical search engines do the narrowing for them.

Beware of Too Much Specialization
A vertical search site may not always index the Web for content, but may produce links only to proprietary content. It may be relevant, but highly prejudiced. See organic search results.
References in periodicals archive ?
A complement to existing search engines like Google, Bing and Yahoo, NachoFoto's patent-pending solution is strictly a vertical search engine for images that leverages user intent versus user search patterns for delivering the freshest results.
Our search box lets publishers build a customized, vertical search engine that will return little to no spam because the search is limited to sources the publishers trust.
The future vision of B2B applications on the market has been highly evaluated, and believing that in 2010, professional B2B vertical search engines will play a significant role in the field of international trade business and will create a new generation of search era.
TheFind is the leading vertical search engine for shopping that makes every product from every store, including sales, coupons and discounts, instantaneously accessible to consumers.
Vertical Search Engine for Shopping Buys Award-Winning Email Deals Website to Enhance Coupon and Sales Listings from Leading Retailers
TheFind is the leading vertical search engine for shopping, visited by over 13 million unique visitors last month.
TheFind, the leading vertical search engine for shopping, which saw over 13 million unique visitors and sent shoppers to over 100,000 different online stores last month, announced the debut of its Merchant Center, where retailers can now provide information about their store to be included within TheFind's search results and seen by its fast-growing audience.
TheFind is the leading vertical search engine for shopping, visited by nearly 13 million unique visitors last month.
TheFind, the leading vertical search engine for shopping, today announced that it is partnering with major online trust certification companies including VeriSign, buySAFE, ControlScan and Trust Guard to display seals alongside certified stores within TheFind's search results.
TheFind, the leading vertical search engine for shopping, today announced its "Every Store" Initiative to work directly with leading eCommerce platforms such as ProStores, Infopia, Yahoo