vertical search engine


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vertical search engine

A Web-based search engine that indexes content specialized by location (local venues and activities), by topic, typically for consumers, or by industry, geared to businesses (B2B). Instead of returning thousands of links from a query, as is common on a general-purpose search engine such as Google and Yahoo!, vertical search engines deliver more relevant results to the user.

Also called a "vearch" engine, a vertical search engine may charge more per ad than a general, or "horizontal," search engine. People want relevancy, and the more horizontal search they do, the more they tire of wading through pages of superfluous material. Although users can always narrow their search to hone in on their desired result, vertical search engines do the narrowing for them.

Beware of Too Much Specialization
A vertical search site may not always index the Web for content, but may produce links only to proprietary content. It may be relevant, but highly prejudiced. See organic search results.
References in periodicals archive ?
alternatives, including vertical search engines (VSEs) such as BizNar,
It is easy to create a simple customized vertical search engine as well as support much more advanced capabilities (see the Google AJAX search API article).
There are thousands of sites listed as vertical search engines. Want medical information, check out WebMD.
Penton Media (Norwalk, CT) has launched Search-Finance.com, a vertical search engine and directory serving CFOs and the corporate finance market.
* AgWeb Search: The first vertical search engine dedicated solely to agriculture.
Buildingmaterials-china.com is a promising e-commerce company and a leading vertical search engine company in China.
Nevertheless, when I plug the term "sprocket" into the vertical search engine at ThomasNet.com, I get something that I am sure would make Cosmo G.
Penton Media (Norwalk, CT) has launched SearchFinance.com, a vertical search engine and directory serving CFOs and the corporate finance market.
Information researchers have long known that it's best to use a targeted vertical search engine (for example, to directly search for jobs on job sites, books on Amazon, or actors on IMDB) rather than just rely on Google, and as the Web continues to reach into more of our lives, vertical search will keep gaining in importance.
For instance, a company called Rollyo helps users build a small customized vertical search engine. "The idea is, I can go to Rollyo and build a list of trusted sources, then provide a customized search box and put it on my Web site, and anyone who visits my Web site can conduct a search across those sources.
IDES is a provider of specialized vertical search engines that focus on engineering and technical information for plastics materials.
As a result, Larry Chase, publisher of Web Digest for Marketers (www.wdfm.com) sees "a niche in this market for vertical search engines that are highly specific to the user and they bring more inventory to the advertiser." His search engine for marketers should be online this month and he's considering a fixed price model as another means to distinguish himself from mass market brands.