We are predicting that this year will be the year voice commerce
really picks up, especially as we begin to see behaviors and commercial infrastructures being established around voice assistants.
Over half of consumers believe voice-based shopping, for example, will be widely offered within the next year, so brands that don't start ramping up on voice commerce
strategies may already be behind the curve.
will grow substantially to reach more than $80 billion a year by 2023.
The firm has launched FSS Voice Commerce
, a real-time voice banking platform.
Yet the real future of online shopping may be voice commerce
. eMarketer estimates that shopping via smart speakers hit $2.1 billion in 2018.
Juniper's report also shows that voice commerce
will grow substantially; reaching over $80 billion per annum by 2023.
is a rapidly growing emerging technology in the USA.
* Personal voice assistants will become more prominent, sped up by the introduction of 5G, which will foster an even faster pace of growth for voice commerce
for companies such as Amazon, Google, Apple and Microsoft.
And this is an opportunity that marketers are looking to tap in to -- it is estimated that by 2022, "voice commerce
" will be a $40 billion industry in the US alone.
Erin Jordan, co-author of the Walker Sands "2017 Future of Retail" study, believes that as Cortana and Alexa become better acquainted, it will speak volumes to the rise of voice commerce
and the importance of providing a more seamless customer experience for shoppers.
* "Alexa, buy that TV for me" --Prime Day provided an early look into the direction of voice commerce
, as Amazon educated Prime Day shoppers on how turn Alexa into their own personal shopper.
Perhaps at the outset, your pharmacy could use voice recognition or voice commerce
simply as a way for the customer to reorder a prescription.