lifestyle

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lifestyle

(of a drug) designed to treat problems, such as impotence or excess weight, which affect a person's quality of life rather than their health

lifestyle

the manner in which an individual or group lives (see Polsky, 1969). Whilst the term has been used in a variety of contexts, it has recently been used especially in connection with the practice and discourses of ADVERTISING agencies and market research organizations. Conceptions of lifestyle’ have become increasingly important in the marketing and advertising process since World War II, with the development of new forms of popular entertainment and new vehicles of mass communication, such as radio, cinema and television. The emergence of CONSUMER CULTURE and new consumer goods (e.g. cars, cigarettes, cosmetics) required new ways of selling. In the advertising process the success of a campaign increasingly relied upon the active identification of the consumer with the image of the product and advertisers have come to recognize the importance of understanding human motives and desires as an aid to effective communication and marketing. See also ADVERTISING, COMMERCIAL ETHNOGRAPHY.
References in periodicals archive ?
For one thing, there is a serious lack of clarity in his presentation of the concept of a "way of life." Early in Two Faces of Liberalism, Gray writes, "The lives of a professional soldier and a carer in a leprosarium, of a day trader on the stock market and a contemplative in a monastery, cannot be mixed without loss." But if this list represents the full range of possible ways of life, then Gray's argument is in trouble: All of these lives can and do exist comfortably within contemporary liberal society; all are selected by the individuals who lead them.
One of the main joys of Bread of Life is that it is not just an idea, but a way of life lived by real live persons.
It also asks people to adopt a way of life that can sustain such a naturalistic view.