In an era where the growth of companies has often put more and more distance between organisations and their customers, Project Shakti is a great example of marketing going back to basics -- face to face contact, personal relationships and word of mouth -- as opposed to word of mouse
Table 1 Sample of Word of Mouse
Comments Negative Positive "You could not pay me enough to "I am fairly new to dialysis but I work in dialysis.
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is a resource you'll refer to again and again.
Word of Mouse
explores the Web's future development and what it will mean for businesses and consumers.
They have a useful website and are also active on Twitter and Facebook, answering questions about menus from followers and promoting special events through word of mouse
through a viral network of satisfied customers.
"The best way a destination gets promoted is by word of mouth or by word of mouse
Now that we have 'word of mouse
', tell me why the heck aren't we listening?
"Word of mouth has been replaced by word of mouse
," he warned.
Entertaining marketing is also more likely to be shared among people, leading to what's being called "word of mouse