interstitial ad

An advertisement on a website that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.

Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.

Copyright © 1981-2025 by The Computer Language Company Inc. All Rights reserved. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction is strictly prohibited without permission from the publisher.

Mentioned in

References in periodicals archive

Interstitial ads: "Interstitials in-game apps are usually full-page ads displayed in between the flow of gaming sessions, forcing players to view the ad for some time before forwarding them to the next session" (Chou & Wang, 2016).

GAME IN THE GAME: EXAMINING IN-APP ADVERTISING IN MOBILE SPORTS GAMES

Until now, the ability to support interstitial ad integration into an HTTP stream as well as the ability to provide detailed analytics on those streams has been unavailable without extensive development effort and countless costly work-arounds.

Unicorn Once delivers content across any IP environment

An interstitial ad is an "intrusive" ad unit that is spontaneously delivered without specifically being requested by a user.

Online Shoptalk

All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional.