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native advertising

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native advertising

Displaying an ad on a Web page along with regular content in a manner that does not distract the user. Contrast with "interrupt advertising," which requires users to cancel a message that demands their attention. See interstitial ad.
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References in periodicals archive
We congratulate Saad Hashmi, for being selected amongst countless candidates worldwide, for the Native Advertising Awards, Jury Panel.
One of the world's major browser developers and leader on the development of AI driven digital content, Opera, has announced launched a new content-based native advertising platform tagged: 'Opera Ads in Nigeria'.
4 April 2019 - New York, US-based discovery and native advertising platform Outbrain has closed the acquisition of Germany based advertising solution provider Ligatus to strengthen native advertising solutions and expand presence in Europe, the company said.
??Outbrain, a New York-based discovery and native advertising platform, has announced it has agreed to acquire Germany based Guner + Jahr subsidiary Ligatus, an advertising solution provider, to strengthen native advertising solutions and expand presence in Europe, the company said.??Outbrain will acquire Ligatus in a stock deal.
Verizon Media (VZ) and Microsoft (MSFT) announced a new multi-year global native advertising deal.
"The platform we have created specifically for the independent radio community is suited perfectly to connect customers to stations, and to help grow traditional, digital and native advertising into new revenue generating opportunities."
Underpinning the Mashable Middle East journey will be a team of skilled journalists and seasoned sales and marketing professionals at Fork Media, whichentered the GCC market three years ago with market-leading products and solutions across AI-driven contextual advertising, data-driven native advertising, and performance marketing.
Lovell, who works in the UK with brands and their agencies running native advertising campaigns with media publications, offers a guide to native advertising.
I like native advertising -- good native advertising is information and readers want information.
PR is becoming very lead by influencer programmes and has become much more believable than native advertising. Native advertising is very unbelievable and organic now and consumers and brands are moving far away from native advertising.
Singapore - INQUIRER.net's native advertising and creative unit BrandRoom was announced the winner of the gold award for the Best Commercial/Acquisition Team category at Marketing Magazine's Spark Awards For Media Excellence 2018.
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