Across emerging markets like India and Africa,
mobile web based experiences on smart phones are proving to be the first point of discovery for users trying to access products and services online.
Adding diverse mobile distribution to existing
mobile web and desktop strategies has allowed Ignite OPM's clients to see massive acquisition growth while maintaining an efficient spend.
iflix's new
mobile web experience works on-demand and is always accessible, without taking up valuable smartphone memory or data.
New Delhi [India], Aug 3 ( ANI ): Online travel booking platform Goibibo has launched a new WhatsApp integrated solution, allowing its users to sign-in to Goibibo on
mobile web via WhatsApp.
West Elm started to rethink its mobile experience in late 2016 and concluded that investing in the
mobile web was the way to go.
showed that the inclusion of
mobile web ads combined with any other media lifted brand familiarity by 19 percent.
The average
mobile web user session is a couple of page views long, with a lifespan of any particular article being between 1-3 days at the most.
Apps close far more deals than other online shopping channels and convert three times more shoppers than
mobile web.
According to a report published by the Chamber of Commerce and BrightLocal, 61% of mobile device users are more apt to contact a local business that offers a
mobile Web site.
Next month, Canadian clients who shop using the
mobile web or Sephora to Go app will have full functionality including the new shipping features and check out from their smart phones.