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mobile Web

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mobile Web

(1) Accessing the Web from smartphones and tablets. Since the advent of the iPhone in 2007, mobile access has been the fastest growing segment of the World Wide Web. See mobile Web browser and responsive Web design.

(2) An umbrella term for all interaction between mobile devices and the Internet. Also called the "mobile Internet," all apps are initially downloaded from Web servers, and after installation, the great majority of them access Web servers for updates and additional data either periodically or continuously.
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References in periodicals archive
Across emerging markets like India and Africa, mobile web based experiences on smart phones are proving to be the first point of discovery for users trying to access products and services online.
Adding diverse mobile distribution to existing mobile web and desktop strategies has allowed Ignite OPM's clients to see massive acquisition growth while maintaining an efficient spend.
iflix's new mobile web experience works on-demand and is always accessible, without taking up valuable smartphone memory or data.
New Delhi [India], Aug 3 ( ANI ): Online travel booking platform Goibibo has launched a new WhatsApp integrated solution, allowing its users to sign-in to Goibibo on mobile web via WhatsApp.
West Elm started to rethink its mobile experience in late 2016 and concluded that investing in the mobile web was the way to go.
showed that the inclusion of mobile web ads combined with any other media lifted brand familiarity by 19 percent.
The average mobile web user session is a couple of page views long, with a lifespan of any particular article being between 1-3 days at the most.
Apps close far more deals than other online shopping channels and convert three times more shoppers than mobile web.
According to a report published by the Chamber of Commerce and BrightLocal, 61% of mobile device users are more apt to contact a local business that offers a mobile Web site.
Next month, Canadian clients who shop using the mobile web or Sephora to Go app will have full functionality including the new shipping features and check out from their smart phones.
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