Your
cost per thousand (CPM): $100,000 divided by 173,45.85 = $576 per thousand, still achievable.
A
cost per thousand index (CPM) per show based on Nielsen cost-per-thousand figures for 1989.
For example, four cavities may have a lower
cost per thousand parts than a six-cavity mold.
Media
cost per thousand packages sold, say, may be more useful than audience
cost per thousand."
Interestingly, large premium pub- lishers such as The Economist and Financial Times have started experi- menting with new digital trading models, shifting from cost per thou- sand/viewable
cost per thousand to cost per hour.
Next, looking at the price of digital advertising on the Chronicle of Higher Education website, he came up with a fair CPM (
cost per thousand page views) rate for the feature story on Penn State's home page.
He estimates CPM (
cost per thousand) for syndicated shows will increase 5% to 6%, with more inventory sold upfront this year due to economic uncertainty.
Google's Content Network offers the option to buy ads on a pay per click or
cost per thousand impression (CPM) basis.
Due to the current economy, the Mushroom Council was able to secure a competitively-discounted rate for the ads, which included production and hosting on the CBS-TV "Super Screen." In fact, the total
cost per thousand was less than a quarter at $.13.
Compared to display ads, the
cost per thousand for this form of advertising is much higher.